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ecommerce website design

Client: Soloway Blankets

The growth in online shopping means that investment in ecommerce is a crucial investment for retailers. There are however so many players fighting for competitive space that the ecommerce experience you provide has to be second to none in order to generate significant online sales.

The Brief

Our client wanted to create an ecommerce application that would enable the sale of beautifully designed, high quality blankets and throws made from natural sustainable fibres by expert craftsman in British woollen mills. The website had to illustrate the benefits of these features both visually and within the narratives to emphasise quality and value.

What We Did

Using Sell-o-lotl as the technical platform for the build, our design uses the British landscape together with images of traditional country house interiors as a backdrop for the product range. Of course all the technical elements were delivered in accordance with best practice by our expert programming team to ensure a high profile, easily manageable ecommerce application.

How it Turned Out

Launched in late summer 2012, and linked to social media profiles in Pinterest & Facebook to increase footprint and increase social engagement, the client is delighted with the results. Visitor numbers are growing month on month as online marketing & SEO activities take effect resulting in growing online sales from far and wide.

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