Search Engine Optimisation
In our opinion there's no point in spending a penny on online marketing until you have excellent SEO in place. That would be like installing a sun roof on a car that doesn't have an engine. It might put a smile on your face, but it's never going to get you where you want to go.
If you're thinking of commissioning Axolotl Systems to build your site or are already using one of our Ax-o-lotl Suite software products to build your own, then rest easy, you're in good hands. However, if you're interested in optimising a site that's been built elsewhere then take a look round and see what we can offer you.
What is SEO?
SEO is the acronym for Search Engine Optimisation - the process of improving the visibility of a web site, a web page or web content in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results.
Why should you care about SEO and organic search results?
Obtaining good, relevant results in organic search will increase the number of relevant visitors to your website. Many people have more faith in organic listings as because websites need to fulfil a range of criteria in order to gain their success they are often fairly definitive.
Whilst it very much depends upon the keyphrase you are targeting, it is generally recognised that organic results account for 90% of all clicks, pay per click accounts for about 10%.
1. Website Architecture Audit
The architectural structure of your website is totally critical to achieving top listings on the major search networks. Before you commit to a spend on online or traditional marketing, let us take care of the basics.
2. Keyword & Keyphrase research
Keywords and phrases are the starting point of your SEO strategy. They form the cornerstone on which we build your brand's online identity. Our research is thorough and insightful. Getting it right pays dividends.
3. Content Optimisation
The biggest search engines use complex algorithms and in-depth analytics to reference website content against search engine queries. Understanding how these systems work results in ranking success.
4. Search Engine Submission
Let's be honest, Google is your target; getting indexed in some Mickey Mouse search engine or directory is likely in itself to generate 1 visitor per month. Google views inbound links as endorsements so we recommend hand posting to search engines as one method of generating inbound links.
5. Website Analysis
By studying website analytics, it's possible to gain tremendous insight, empowering you to make radical improvements. Let us help you understand exactly how customers are finding and using your site, how engaged these visitors are at every step and use this data to improve your return on investment.
What's the point of promoting your products online if you can't track the results and see if your strategy is working? One of our experts can be allocated to conduct regular reports and reviews.
7. Link Building
Link building is a fundamental part of SEO strategy. Obtaining links from search engines & directories is one method of link building but a good link building strategy should incorporate much more.
8. Competitor analysis
Get competitive, get even, get on top, stay on top. At Axolotl, we've got access to numerous tools that help us understand competitor strategies and measure how successful these strategies are; this information helps inform the actions you need to maximise your returns.
9. Full account management
Team up with one of our SEO account managers, we'll need of course to fully understand your business. We'll advise exactly what return you may expect based on the scope of work instructed and communicate throughout the process to ensure that targets are met.